2025's brightest stars: A holiday customer story round-up

As we wrap up another incredible year, it feels like the perfect time to open a few presents early. While the holidays bring cheer and reflection, we’re unpacking something special: the gift of our customers' success. 2025 was a remarkable year for innovation, and we've been inspired by the groundbreaking work of our partners across diverse industries. From revolutionizing in-car experiences in the automotive world to pioneering new frontiers in healthcare and manufacturing, our customers have used Unity to turn bold ideas into reality. This year-end celebration isn't just about looking back; it's about honoring the creativity and drive that pushed boundaries. Join us as we share some of our favorite success stories that made 2025 a year to remember.Automotive innovations drive forwardImage credits: BMW Group, Toyota Motor Corporation, Mercedes Benz Group.The automotive industry accelerated its digital transformation in 2025, and our customers were in the driver's seat. Real-time 3D technology is no longer a futuristic concept but a core component of modern vehicle design, engineering, and the in-cabin experience. This year, we saw leaders in the space leverage Unity to create more efficient workflows and more engaging experiences for their customers.A standout story comes from BMW Group, which showcased its digital evolution by mastering complex 3D assets with Unity's Asset Manager. For a global manufacturer, managing a vast library of digital assets is a monumental task. BMW streamlined this process, ensuring consistency and accelerating development cycles. This allows their teams to iterate faster and bring innovations to market with greater speed and quality.Similarly, Toyota and Lexus pushed the boundaries of next-generation Human-Machine Interface (HMI) development. They used Unity to design intuitive and visually rich in-car systems that delight drivers and passengers. We also saw Mercedes-Benz continuing to focus on the delight of in-vehicle experiences, creating immersive and responsive interfaces that transform drive time into quality time.Discover more Automotive customer stories.Breakthroughs in healthcare and life sciencesImage credits: Philips, Medtronic, Random42.The healthcare industry continued its remarkable evolution, using technology to improve patient outcomes, enhance medical training, and visualize complex biological data. Unity's real-time 3D capabilities have been central to many of these advancements, providing the tools to build everything from surgical simulators to interactive patient education platforms.In 2025, Philips continued to lead with healthcare innovations that bridge the gap from the operating room to the living room. Their work demonstrates how immersive technology can support both clinical procedures and at-home patient care, making healthcare more accessible and effective. We also celebrated Medtronic's use of Unity to build digital twins for robotic surgery. These virtual replicas allow for precise data logging, playback, and visualization, enabling surgeons to refine their techniques and improve procedural success.Medical visualization also took a giant leap forward with Random42. They are revolutionizing how scientific and medical stories are told, using Unity to create stunning and accurate visualizations of complex biological processes. This work helps researchers, doctors, and patients better understand the mechanisms of disease and the promise of new treatments.Take a look at some more Healthcare customer stories.Smarter, faster, better manufacturingImage credits: SEW EURODRIVE & realvirtual.io, Siemens & EducationXR, Bridgestone Americas.Efficiency, safety, and innovation are the pillars of modern manufacturing. This year, our customers demonstrated how real-time 3D is a powerful tool for achieving all three. From employee training to factory floor simulation, Unity is helping manufacturers build the future of production.SEW-EURODRIVE revolutionized virtual commissioning by integrating Unity with MOVIKIT® Custom SimInterface and realvirtual.io, enabling engineers to test and refine automation logic in a risk-free digital twin environment. This approach reduced commissioning time by 70%, ensuring faster ROI and minimizing on-site logistical errors.Workforce training also saw significant advancement. Siemens is rewiring the electrical workforce with immersive XR training modules, providing safe, scalable, and highly effective learning experiences. In a similar vein, Bridgestone Americas reformed its engineering operations with in-house developed VR applications, allowing teams to collaborate and solve problems in a shared virtual space, reducing the need for physical prototypes and travel.Check out more Manufacturing customer stories.The revolution in retail and customer engagementImage credits: Wren Kitchens, Kohler.The retail landscape is more competitive than ever, and customer engagement is the key to success. In 2025, brands used Unity to create unique, interactive, and personalized experiences that captured attention and drove results.Kohler embarked on an impressive 3D content journey to scale customer engagement. By transforming their product catalog into interactive 3D assets, they allow customers to explore products in detail from the comfort of their homes, leading to more confident purchasing decisions.By leveraging Unity, Wren Kitchens enhanced their design and visualization processes, giving customers a clearer picture of their future kitchen while optimizing their own operational workflows. This is a perfect illustration of how immersive experiences can drive both customer satisfaction and business efficiency.Explore other Retail customer stories.Building the immersive worlds of tomorrowImage credits: Esri, ROUVY, TomTom, Google Maps.Beyond specific industries, Unity is providing the foundation for the next generation of digital experiences, including smart cities and interconnected virtual worlds. These ambitious projects require a platform that can handle massive datasets and deliver real-time performance, and our customers rose to the challenge in 2025.We saw incredible progress in building dynamic smart digital twins. These projects use real-world data to create immersive simulations, helping planners model traffic, analyze environmental impact, and design more connected facilities. The collaboration between ArcGIS and Unity empowered The Port of Corpus Christi and The Acceleration Agency to create a rich, geographically accurate digital twin, blending real-world data with creative vision.ROUVY revolutionized indoor cycling by blending real video footage, 3D data, and live sensor input into ultra-realistic augmented reality routes using Unity. With features like the ROUVY Route Creator, users can transform their own footage and GPS data into rideable AR experiences, adding 20 TB of new content weekly. Map design and visualization workflows are the focus for TomTom, who use Unity to create simulated environments that combine automotive navigation software in virtual worlds.Redefining navigation with its Immersive View for Android XR, Google Maps created a means for users to explore cities, landmarks, and venues in stunning 3D detail. Powered by Unity, this groundbreaking application seamlessly transitions from 2D maps to fully immersive experiences, offering unparalleled confidence in trip planning and discovery.Dive into more customer stories about immersive applications.Looking ahead to a bright 2026Reflecting on these stories from 2025 fills us with excitement for the year ahead. The innovation we've seen from our customers is a testament to their vision and hard work. They are the ones turning possibilities into realities, and we are honored to be part of their journey.As we look toward 2026, the road ahead is full of opportunity, and we can’t wait to see what our customers will build next.We wish you a joyful holiday season and a new year filled with inspiration, success, and groundbreaking innovation.