How Unity Audience Hub helps marketers reach mobile gaming audiences and gains industry recognition

In today’s mobile gaming landscape, developers and marketers face a unique challenge: how do you reach and engage players in impactful ways, while maintaining privacy and navigating ever-evolving data standards?At Unity, we’ve spent years working alongside the world’s top game creators to build and grow their games. In fact, 85 of the top 100 mobile games use Unity to grow their games*, whether through Unity Ads, the Tapjoy offerwall, programmatic exchanges, or Ad Quality tools. Our mission has always been to empower our community at every step, from building immersive games to scaling their reach globally.But as the ecosystem matured, we saw an opportunity to do more. Building a solution for today’s marketersMarketers today are looking for ways to move beyond basic targeting. Mobile gaming audiences are an engaged and high-value audience with immense potential, yet they’ve long been under-utilized by brand marketers. We wanted to bridge that gap with a solution that balanced powerful targeting with privacy-first design.Introducing Unity Audience HubUnity Audience Hub blends federated, privacy-first insights from Unity’s ads ecosystem with trusted third-party data sources. Powered by Optable, Unity Audience Hub delivers curated, high-intent audiences to brand marketers, who can then build custom audiences and activate them across Unity’s mobile app and game inventory and even beyond, on channels like CTV through our partnership with Roku.Unity Audience Hub is just one part of how we’re helping our partners succeed. Another recent innovation is Unity Vector. Unity Vector leverages self-learning AI and data from across the Unity ecosystem to deliver deeper insights, optimize campaigns, and drive even better results for our customers. By continually learning and adapting, Vector helps marketers and developers achieve greater efficiency and effectiveness in their campaigns, unlocking more value from every impression.Industry recognitionRecently, Unity was named the “Best Mobile Games Marketing Platform” in the 8th annual MarTech Breakthrough Awards program. This recognition from MarTech Breakthrough, a leading market intelligence organization, means a lot to our team, especially as the 2025 program attracted thousands of nominations from companies across more than 15 countries.Here’s what Alex Blum, COO at Unity, had to say about the win:“With Unity Audience Hub, we’re helping brands reach players in meaningful, privacy-conscious ways, bridging the gap between the worlds of gaming and marketing. This award reflects our commitment to delivering value across the ecosystem for developers, advertisers, and players alike.”And as Steve Johansson, Managing Director at MarTech Breakthrough, shared:“Marketers, more than ever, are looking for ways to move beyond basic targeting—and mobile gaming audiences are an engaged and high-value market with immense potential that has long been underutilized by brand marketers. With Unity Audience Hub, advertisers have a powerful, privacy-first way to understand and reach their audiences. By combining curated insights with enriched targeting, omnichannel reach, and strategic partnerships, Unity helps brands maximize performance and drive measurable results across mobile, web, and CTV.”More to comeWe’re just getting started. As the mobile landscape evolves, we’ll keep innovating to ensure Unity Audience Hub and Unity Vector empower both developers and marketers to connect with players in ways that are impactful, privacy-safe, and future-proof.Ready to learn more about how Unity Audience Hub and Unity Vector can help you reach new audiences and grow your business?Let’s connect or learn more about our solutions here.__________________________________________________________________________________________About the MarTech Breakthrough AwardsThe MarTech Breakthrough Awards celebrate innovators, leaders, and visionaries shaping the future of marketing, sales, and advertising technology. Learn more at martechbreakthrough.com.Source: Data.ai and internal network data. Disclaimer: Top 100 games based on worldwide total downloads on the Apple App Store and Google Play between April 27 and May 10, 2025. “Grow their games” is defined as having more than $1 in activity using Unity’s uAds, iAds, Tapjoy OW, LevelPlay, Aura, or Ad Quality services.