Make user churn history with Aura Remarketing

User churn is one of the biggest challenges app developers face today—90% of users stop engaging within the first 30 days of downloading an app, and even the most popular apps struggle with retention rates that exceed 80%.* That’s why re-engaging inactive users isn’t just important, it’s essential. It’s about connecting with people who’ve already shown interest in your app and reminding them why they downloaded it in the first place.This is where Aura Remarketing comes in. Aura provides a direct and effective way to bring users back to your app through smart, targeted notifications that are delivered natively on your users’ devices. By focusing on high-value users, like those who make in-app purchases or play frequently, Aura drives meaningful reactivations and helps you grow your active user base without spending on new user acquisition campaigns.Why winning back users makes senseInactive users aren’t just lost opportunities, they can be some of the most valuable audiences to connect with. They’ve already downloaded your app, indicated intent, and engaged at one point. By targeting them at the right moment with placements that are native and non-intrusive, Aura Remarketing enables you to:Bring back users at the moments they’re most likely to re-engageDiversify your UA strategyFocus on high-value users who have already shown interest in your appHow does it work?Aura Remarketing uses smarter targeting that helps you reconnect with users in a strategic and impactful way. This ensures the right users receive the right message at the right time. Our targeting includes:User type: Target users who have downloaded through Aura or through other means.Demographics: Customize targeting based on their opt-in first party data, such as age, gender, location, etc.Device models: Target users who own specific devices (users with high-end devices tend to spend more on apps**).The targeting gets even better if your app was originally downloaded with Aura. In this case, you can target via:Download recency: Set a customizable minimum number of days since the app was downloaded to ensure recently installed users aren’t targeted.App engagement: Focus on users based on whether they have opened and interacted with the app after downloading.Post-install behavior: Establish targeting rules based on post-install activities like app launches, purchases, ad interactions, app opens, registrations, or first-time use, with the option to define specific timeframes for these actions.What’s in it for you?Aura Remarketing combines the native and non-intrusive nature of on-device campaigns with the effectiveness and cost efficiency of remarketing campaigns. It also works at scale across multiple OEM and telco partners, uses deep targeting and personalization techniques, and supports sending notifications directly to users through device-level channels. This provides you with the tools to:Re-engage high-value users: Bring back users who make significant purchases or are valuable to the app's ecosystem.Leverage targeted insights: Use knowledge of user behavior within the app to create more precise and effective campaigns.Maximize investment: Reactivate users you've already acquired to grow your active user base without additional acquisition costs.Tap into high intent: Users who have already downloaded the app are more likely to return and engage.Revive your relationship with usersAura Remarketing is built to support re-engagement campaigns to deliver real, measurable results. This helps app publishers reconnect with high-value users, improve retention, and maximize ROI.Ready to re-engage and reignite your user base? Contact us today to learn how Aura Remarketing can help you bridge the gap between disengaged users and long-term retention. FAQS1. What is Aura Remarketing?Aura’s on-device remarketing solution reactivates users directly within their mobile device, offering the tools to boost engagement and bring them back to your app effortlessly.2. How do I get started with a remarketing campaign?To launch a remarketing campaign, you'll need to provide the following:A campaign performance link for measuring results.A redirect link to guide users back to the relevant page or feature in your app.Criteria for the users you want to re-engage.Your desired bid for the campaign.Key Performance Indicators (KPIs) to measure campaign success.3. What placements are available?Currently, notifications are available. We are exploring additional placements, including Game Spotlight and In-life App Discovery Experiences, for possible inclusion in future updates.4. What are Aura Remarketing’s capabilities?Smart Notifications: Re-engage inactive users directly through on-device notifications.Advanced Targeting: Segment users by downloads, demographics (age, gender, device), app engagement (launches, purchases, ads viewed), and post-install behavior.Custom Timeframes: Set time-based conditions, like minimum days since download or specific post-install actions.Scalable Campaigns: Drive high-performance, tailored campaigns at scale with minimal setup effort.5. Are there any privacy requirements?At this time, no additional privacy steps are needed on your end. Our platform is carrier-grade compliant and adheres to applicable data privacy and security requirements. *Source: App Retention Rates (2025), Business of Apps, February 6, 2025. **A “high-end device” refers to a smartphone or tablet that includes a high-performance processor, substantial RAM and ROM, an advanced display, long-lasting battery, high-quality camera, and functional sensors such as touchscreen, proximity, and accelerometer.